{"id":538,"date":"2026-03-04T17:51:47","date_gmt":"2026-03-04T16:51:47","guid":{"rendered":"https:\/\/humanmarketing.es\/?page_id=538"},"modified":"2026-03-20T09:52:03","modified_gmt":"2026-03-20T08:52:03","slug":"estrategia-data-y-analitica-de-negocio","status":"publish","type":"page","link":"https:\/\/humanmarketing.es\/index.php\/servicios\/estrategia-data-y-analitica-de-negocio\/","title":{"rendered":"Estrategia data y anal\u00edtica de negocio"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;156.6px&#8221; custom_margin=&#8221;||-23px|||&#8221; custom_padding=&#8221;||60px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Estrategia del dato y Data Analytics&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;122%|122%&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;-5px|-78px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; min_height=&#8221;596.3px&#8221; custom_padding=&#8221;||35px|||&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;76%|76%&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;-4px|-16px&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; min_height=&#8221;375px&#8221; custom_margin=&#8221;0px|auto|-182px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;244px&#8221; custom_margin=&#8221;14px|||||&#8221; custom_padding=&#8221;0px||40px|10px||&#8221; global_colors_info=&#8221;{}&#8221;]<p data-start=\"639\" data-end=\"741\">Muchas empresas tienen datos, dashboards y herramientas\u2026 pero no siempre tienen claridad para decidir.<\/p>\n<p data-start=\"743\" data-end=\"912\">Trabajo como consultor independiente ayudando a ordenar la estrategia del dato para que marketing, ventas y direcci\u00f3n tomen decisiones con una lectura clara del negocio.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; min_height=&#8221;290px&#8221; custom_padding=&#8221;75px|||||&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;\u00bfTe suena alguna de estas situaciones?&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;43.6px&#8221; custom_margin=&#8221;-65px|||||&#8221; custom_padding=&#8221;|183px||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hay muchos datos pero poca claridad&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf080;||fa||900&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>Cada equipo mira m\u00e9tricas distintas y cuesta entender qu\u00e9 est\u00e1 pasando.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Nadie se f\u00eda del dato&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf128;||fa||900&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>Los n\u00fameros no cuadran o cada informe dice algo distinto.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;El reporting consume tiempo pero no ayuda a decidir&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf017;||fa||400&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>Hay dashboards, pero no cambian las decisiones del negocio.<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;2.4px&#8221; custom_padding=&#8221;7px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Por qu\u00e9 una estrategia del dato importa&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(110,129,123,0.08)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||11px||&#8221; global_colors_info=&#8221;{}&#8221;]<p data-start=\"1632\" data-end=\"1734\">Cuando una empresa crece, suele tener datos en muchas herramientas: CRM, marketing, ventas, analytics\u2026<\/p>\n<p data-start=\"1736\" data-end=\"1823\">Pero si no hay una estrategia del dato clara, los datos no se convierten en decisiones.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;99%&#8221; custom_padding=&#8221;|||24px||&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li data-start=\"1872\" data-end=\"1905\">\n<h5 data-start=\"1874\" data-end=\"1905\">Definir qu\u00e9 m\u00e9tricas importan<\/h5>\n<\/li>\n<li data-start=\"1906\" data-end=\"1959\">\n<h5 data-start=\"1908\" data-end=\"1959\">Alinear equipos con una misma lectura del negocio<\/h5>\n<\/li>\n<li data-start=\"1960\" data-end=\"1997\">\n<h5 data-start=\"1962\" data-end=\"1997\">Reducir discusiones sobre n\u00fameros<\/h5>\n<\/li>\n<li data-start=\"1998\" data-end=\"2036\">\n<h5 data-start=\"2000\" data-end=\"2036\">Tomar decisiones con m\u00e1s confianza<\/h5>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Qu\u00e9 puedes conseguir con un proyecto de Data Analytics&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;23px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-82px|||||&#8221; custom_padding=&#8221;1px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;4.6px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Servicios de Data Analytics&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Estrategia del dato&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf233;||fa||900&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p data-start=\"2679\" data-end=\"2761\">Definir qu\u00e9 decisiones quer\u00e9is mejorar y qu\u00e9 m\u00e9tricas deben guiar esas decisiones.<\/p>\n<p data-start=\"2763\" data-end=\"2771\">Incluye:<\/p>\n<ul data-start=\"2773\" data-end=\"2840\">\n<li data-start=\"2773\" data-end=\"2788\">\n<p data-start=\"2775\" data-end=\"2788\">KPIs claros<\/p>\n<\/li>\n<li data-start=\"2789\" data-end=\"2809\">\n<p data-start=\"2791\" data-end=\"2809\">fuentes de datos<\/p>\n<\/li>\n<li data-start=\"2810\" data-end=\"2826\">\n<p data-start=\"2812\" data-end=\"2826\">responsables<\/p>\n<\/li>\n<li data-start=\"2827\" data-end=\"2840\">\n<p data-start=\"2829\" data-end=\"2840\">prioridades<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Consultor\u00eda de an\u00e1lisis de datos&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe029;||divi||400&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p data-start=\"2885\" data-end=\"2918\">Responder preguntas estrat\u00e9gicas:<\/p>\n<ul data-start=\"2920\" data-end=\"3036\">\n<li data-start=\"2920\" data-end=\"2950\">\n<p data-start=\"2922\" data-end=\"2950\">qu\u00e9 impulsa el crecimiento<\/p>\n<\/li>\n<li data-start=\"2951\" data-end=\"2977\">\n<p data-start=\"2953\" data-end=\"2977\">d\u00f3nde se pierde margen<\/p>\n<\/li>\n<li data-start=\"2978\" data-end=\"3013\">\n<p data-start=\"2980\" data-end=\"3013\">qu\u00e9 segmentos son m\u00e1s rentables<\/p>\n<\/li>\n<li data-start=\"3014\" data-end=\"3036\">\n<p data-start=\"3016\" data-end=\"3036\">qu\u00e9 explica el churn<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Reporting y dashboards que se usan&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf3fd;||fa||900&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p data-start=\"3083\" data-end=\"3138\">Dise\u00f1o cuadros de mando pensados para reuniones reales.<\/p>\n<p data-start=\"3140\" data-end=\"3176\">Si el dashboard no se usa, no sirve.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Automatizaci\u00f3n del reporting&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf1c0;||fa||900&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>Automatizar tareas repetitivas y crear una base de datos s\u00f3lida para escalar.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Anal\u00edtica estrat\u00e9gica para marketings&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf662;||fa||900&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p data-start=\"3343\" data-end=\"3355\">An\u00e1lisis de:<\/p>\n<ul data-start=\"3357\" data-end=\"3439\">\n<li data-start=\"3357\" data-end=\"3382\">\n<p data-start=\"3359\" data-end=\"3382\">rendimiento por canal<\/p>\n<\/li>\n<li data-start=\"3383\" data-end=\"3397\">\n<p data-start=\"3385\" data-end=\"3397\">atribuci\u00f3n<\/p>\n<\/li>\n<li data-start=\"3398\" data-end=\"3409\">\n<p data-start=\"3400\" data-end=\"3409\">embudos<\/p>\n<\/li>\n<li data-start=\"3410\" data-end=\"3422\">\n<p data-start=\"3412\" data-end=\"3422\">cohortes<\/p>\n<\/li>\n<li data-start=\"3423\" data-end=\"3439\">\n<p data-start=\"3425\" data-end=\"3439\">segmentaci\u00f3n<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;62px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243; transform_scale_phone=&#8221;98%|98%&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;99.7%&#8221; custom_margin=&#8221;|-29px|-35px|||&#8221; custom_padding=&#8221;|0px|0px|11px||&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#EAFFEB&#8221; global_colors_info=&#8221;{}&#8221; transform_translate=&#8221;2px|1px&#8221; transform_scale=&#8221;102%|102%&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243; transform_translate_phone=&#8221;-2px|-75px&#8221; transform_scale_phone=&#8221;100%|100%&#8221; transform_scale_tablet=&#8221;102%|102%&#8221; transform_translate_tablet=&#8221;2px|1px&#8221;]<h3 data-start=\"2579\" data-end=\"2609\">\ud83d\udcc8 <strong data-start=\"2138\" data-end=\"2177\">Entender qu\u00e9 impulsa el crecimiento<\/strong><\/h3>\n<p data-start=\"2631\" data-end=\"2807\">Identificar qu\u00e9 factores influyen realmente en ventas y resultados.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||8px||&#8221; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#EAFFEB&#8221; global_colors_info=&#8221;{}&#8221;]<h3 data-start=\"2248\" data-end=\"2285\">\ud83d\udd0e <strong data-start=\"2251\" data-end=\"2285\">Detectar fugas y oportunidades<\/strong><\/h3>\n<p data-start=\"2287\" data-end=\"2342\">Ver d\u00f3nde se pierde valor en el funnel o en el negocio.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||74px|||&#8221; custom_padding=&#8221;|||11px||&#8221; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#EAFFEB&#8221; global_colors_info=&#8221;{}&#8221;]<h3 data-start=\"2344\" data-end=\"2368\">\u26a1 <strong data-start=\"2346\" data-end=\"2368\">Decidir m\u00e1s r\u00e1pido<\/strong><\/h3>\n<p data-start=\"2370\" data-end=\"2402\">Menos discusiones, m\u00e1s claridad.<\/p>\n<p data-start=\"2370\" data-end=\"2402\"><\/p>\n<p data-start=\"2370\" data-end=\"2402\"><\/p>\n<p data-start=\"2370\" data-end=\"2402\"><\/p>\n<p data-start=\"2370\" data-end=\"2402\"><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||10px|9px||&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#EAFFEB&#8221; global_colors_info=&#8221;{}&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243; transform_translate_phone=&#8221;1px|-62px&#8221;]<h3 data-start=\"2940\" data-end=\"2984\">\ud83e\udded <strong data-start=\"2407\" data-end=\"2438\">Alinear equipos y direcci\u00f3n<\/strong><\/h3>\n<p data-start=\"2986\" data-end=\"3071\">Todos trabajan con la misma lectura del negocio.<\/p>\n<p data-start=\"2986\" data-end=\"3071\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-52px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-58px|auto|44px|auto||&#8221; custom_padding=&#8221;||24px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Proyectos habituales&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-65px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<p>Aunque cada empresa es un mundo, estos proyectos se repiten mucho<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;387.6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;525.6px&#8221; custom_margin=&#8221;-53px|auto||auto||&#8221; custom_padding=&#8221;22px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Marketing y ventas&#8221; image=&#8221;https:\/\/humanmarketing.es\/wp-content\/uploads\/2026\/03\/Marketing-dashboard.jpg&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li data-start=\"3529\" data-end=\"3542\">\n<p data-start=\"3531\" data-end=\"3542\">CAC y LTV<\/p>\n<\/li>\n<li data-start=\"3543\" data-end=\"3557\">\n<p data-start=\"3545\" data-end=\"3557\">conversi\u00f3n<\/p>\n<\/li>\n<li data-start=\"3558\" data-end=\"3569\">\n<p data-start=\"3560\" data-end=\"3569\">embudos<\/p>\n<\/li>\n<li data-start=\"3570\" data-end=\"3595\">\n<p data-start=\"3572\" data-end=\"3595\">rendimiento por canal<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Operaciones&#8221; image=&#8221;https:\/\/humanmarketing.es\/wp-content\/uploads\/2026\/03\/Operaciones-datos.jpg&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li data-start=\"3614\" data-end=\"3638\">\n<p data-start=\"3616\" data-end=\"3638\">previsi\u00f3n de demanda<\/p>\n<\/li>\n<li data-start=\"3639\" data-end=\"3653\">\n<p data-start=\"3641\" data-end=\"3653\">eficiencia<\/p>\n<\/li>\n<li data-start=\"3654\" data-end=\"3665\">\n<p data-start=\"3656\" data-end=\"3665\">tiempos<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Direcci\u00f3n&#8221; image=&#8221;https:\/\/humanmarketing.es\/wp-content\/uploads\/2026\/03\/Direccion-KPIs.jpg&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li data-start=\"3770\" data-end=\"3791\">\n<p data-start=\"3772\" data-end=\"3791\">KPIs estrat\u00e9gicos<\/p>\n<\/li>\n<li data-start=\"3792\" data-end=\"3815\">\n<p data-start=\"3794\" data-end=\"3815\">m\u00e9tricas north star<\/p>\n<\/li>\n<li data-start=\"3816\" data-end=\"3848\">\n<p data-start=\"3818\" data-end=\"3848\">priorizaci\u00f3n basada en datos<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Finanzas&#8221; image=&#8221;https:\/\/humanmarketing.es\/wp-content\/uploads\/2026\/03\/Finanzas-margen.jpg&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li data-start=\"3681\" data-end=\"3704\">\n<p data-start=\"3683\" data-end=\"3704\">margen por producto<\/p>\n<\/li>\n<li data-start=\"3705\" data-end=\"3731\">\n<p data-start=\"3707\" data-end=\"3731\">control presupuestario<\/p>\n<\/li>\n<li data-start=\"3732\" data-end=\"3753\">\n<p data-start=\"3734\" data-end=\"3753\">rentabilidad real<\/p>\n<\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;251.6px&#8221; custom_margin=&#8221;-80px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;24.6px&#8221; custom_margin=&#8221;60px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;C\u00f3mo trabajo &#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;92.6px&#8221; custom_margin=&#8221;-56px|||||&#8221; custom_padding=&#8221;0px||33px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-226px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/humanmarketing.es\/wp-content\/uploads\/2026\/03\/Como-trabajo-Human-marketing-scaled.png&#8221; title_text=&#8221;Como trabajo Human marketing&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;90%|90%&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;-19px|47px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width=&#8221;100%&#8221; min_height=&#8221;293.6px&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;776px&#8221; max_height_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;265.4px&#8221; custom_padding=&#8221;||0px|11px||&#8221; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#EAFFEB&#8221; global_colors_info=&#8221;{}&#8221;]<h3 data-start=\"4387\" data-end=\"4410\"><strong data-start=\"4387\" data-end=\"4410\">Incluye normalmente<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"4412\" data-end=\"4512\">\n<li data-start=\"4412\" data-end=\"4430\">\n<h5 data-start=\"4414\" data-end=\"4430\">KPIs definidos<\/h5>\n<\/li>\n<li data-start=\"4431\" data-end=\"4454\">\n<h5 data-start=\"4433\" data-end=\"4454\">dashboard operativo<\/h5>\n<\/li>\n<li data-start=\"4455\" data-end=\"4480\">\n<h5 data-start=\"4457\" data-end=\"4480\">documento de m\u00e9tricas<\/h5>\n<\/li>\n<li data-start=\"4481\" data-end=\"4512\">\n<h5 data-start=\"4483\" data-end=\"4512\">recomendaciones accionables<\/h5>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||46px|||&#8221; custom_padding=&#8221;||16px|11px||&#8221; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#EAFFEB&#8221; global_colors_info=&#8221;{}&#8221;]<h3 data-start=\"4514\" data-end=\"4534\"><strong data-start=\"4514\" data-end=\"4534\">En algunos casos<\/strong><\/h3>\n<ul data-start=\"4536\" data-end=\"4620\">\n<li data-start=\"4536\" data-end=\"4567\">\n<h5 data-start=\"4538\" data-end=\"4567\">automatizaci\u00f3n de reporting<\/h5>\n<\/li>\n<li data-start=\"4568\" data-end=\"4592\">\n<h5 data-start=\"4570\" data-end=\"4592\">documentaci\u00f3n m\u00ednima<\/h5>\n<\/li>\n<li data-start=\"4593\" data-end=\"4620\">\n<h5 data-start=\"4595\" data-end=\"4620\">soporte en implementaci\u00f3n<\/h5>\n<\/li>\n<li data-start=\"4593\" data-end=\"4620\">\n<h5 data-start=\"4595\" data-end=\"4620\">Seniority directo<\/h5>\n<\/li>\n<\/ul>\n<ul><\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; 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